VLOV, Inc., a brand manager, engages in the design, development, manufacture, distribution, and sale of casual apparel and clothing products under the brand name VLOV in the People's Republic of China. The Company offers its apparel and accessorries through distributors to middle class men 18 to 45 in tier II and tier III cities. VLOV, Inc. sells its products through distributors in 12 provinces. As of December 31, 2010, its distributors owned and operated 526 points of sale across the People's Republic of China, including counters, concessions, store-in-stores, and 36 stand alone locations. The Company is based in Xiamen, the People's Republic of China.
